We Specialise in Brand Education.

Give a man a fish and you feed him for one day. Teach a man how to fish and you feed him for a lifetime. Brand Education is the key to Brand Sustainability.

We Specialise in Brand Education.

Give a man a fish and you feed him for one day. Teach a man how to fish and you feed him for a lifetime. Brand Education is the key to Brand Sustainability.


In order to be fully beneficial,
Branding decisions need to be implemented from the top.


Our Observations

Within all organisations, the different teams naturally look to leadership for direction; studying them to fully understand and then implement (where possible) the ‘heart cry’ of their leaders.

For example, if a leader cares about dogs, the whole organisation will most likely be aware, but will, more importantly, ensure that all dogs within reach are well treated.

Taking that example a step further, the said organisation might even set aside some proceeds and regularly donate to a dog charity…Just because the said leader cares for (and has expressed his love for) dogs.


Why we decided to focus on educating leaders…


  • When senior leadership truly understand and adopt effective brand strategies, the rest of the team do too.


  • Gone are the days when just the marketing team understood and independently implemented an organisation’s brand.


  • Leaders kept making decisions that demonstrated that they clearly did not understand, fully map out or take into consideration, their organisation’s brand sustainability.


Your brand will be perceived in a certain way, whether you like it or not.

How are your decisions or lack of them affecting your Brand’s long-term chances of survival?

Did you know that your organisation’s brand is far wider reaching than the logo and website?

The truth is, branding is an intangible concept but can be the difference in; generating extra revenue, attracting niche donors and general brand loyalty amongst clients.


We believe in the power of education. “…Forgive them for they do not KNOW…”. When Leaders know, the future is more palpable.

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Contact Us

Address: 10th Floor, 3 Hardman Street WestManchester. M3 3HF

Tel: 0161 932 1488
E-mail: info@JFConsultGroup.com

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