Our Niche


Whilst doing our market research, we discovered the lack of thorough brand understanding was most prevalent amongst Small Medium Enterprises & Non-Governmental Organisations.

Education is a weapon whose effects depend on who holds it in his hands and at whom it is aimed.

– Joseph Stalin

It’s very important for a brand to have an identity through the years, but it’s very important as well to evolve because times change so fast.

– Donatella Versace

Leadership & Branding

All successful movements have relied on good leadership for direction and drive. When leaders fail to effectively provide cooperate vision and purpose, the people perish. On the other hand, whatever the leadership of any said organisation place as priority, the people generally adopt, follow and implement where possible.

Over time, that same spotlight has resonated on the importance of effective leadership; recognising the influence that leaders wield. In embracing this fact, different ideologies have been developed, tried and tested for the benefit of organisations everywhere. At the core of those initiatives, the outcomes all link to one major purpose-sustainability.

Wouldn’t it then make sense for leaders to dissect the end goal and then work forwards towards longevity?

However, due to lack of thorough understanding, leaders aren’t actively ‘making the atmosphere conducive’ for the future. The good book describes that, “A good name is to be more desired than great wealth, Favour is better than silver and gold.” And so, in making the atmosphere conducive, leaders must ensure that, whilst pursuing increased revenue (Which is good and important), more emphasis is being placed on maintaining a ‘good name’.

At JFConsult Group, we have come to understand that, branding is a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another.

Branding is a desire to lead, outpace the competition and give employees the best tools to reach customers. A good brand, is like a good name. It brings favour amongst clients, staff, board members, investors, partners… all stake holders (direct and in-direct). Which is why, we are passionate about teaching the about the benefits of effective branding to leaders, so that more can be done to ensure that the brand is not just being left to the marketing team… So that, the brand is considered with every decision made. Because brand equity (brand’s worth) is directly proportionate to revenue and profits (however your organisation classes this).


When the leadership team of any organisation can first understand and then agree on a direction to go in, the goal is half way to being completed. There is power in unity of vision. The alignment of focus from the top always flows down. It is time for leaders to take more responsibility for the future of their organisations.

What do you get when you mix good Leadership and good Branding?

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Address: 10th Floor, 3 Hardman Street WestManchester. M3 3HF

Tel: 0161 932 1488
E-mail: info@JFConsultGroup.com

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